Direction: In the following passage, there are blanks, each followed by a word given in bold. All these bold words are jumbled and do not necessarily ...

Direction: In the following passage, there are blanks, each followed by a word given in bold. All these bold words are jumbled and do not necessarily fit in the blank against them. Find the appropriate fit for every blank and mark the answer accordingly. There is a lot of academic (A) (unique) in Marketing on retailing and most of it looks at the retail industry in North American and European countries. The retail industry in (B) (organised) economies such as India presents challenges that are typically not seen in these contexts. The learning from the developed world cannot be applied directly to the retail industry in the emerging economies. The Indian retail industry has certain key features that make it (C) (requires). First, the retail space is dominated by traditional kirana stores. Walk through a street and you will find more kirana stores than (D) (emerging) retail outlets like Big Bazar or Reliance Fresh. Second, the government regulation (E) (printed) fast moving consumer goods (FMCG) manufacturers to print the “Maximum Retail Price” or MRP on the package of the product. In the US, the retailer (F) (relatively) the price paid by the consumer but here the MRP is (G) (decides) on the package. This anchors the final retail price for a product. Third, you often see retailers offering extra price and quantity benefits at the store level like discounts or bundled products. Manufacturer-led promotions are (H) (reshaping) infrequent. Very rarely would you see Unilever India or a Proctor & Gamble offering a 15% extra for their regular 180ml shampoo. Finally, we have the (I) (research) of rural areas and cities of different sizes spread across the country. Increasing urbanisation, increasing incomes, and rising aspirations for a better quality of life are (J) (diversity) the Indian retail space. Which of the following fits in blank (C)?