Company X launched an online grocery delivery platform targeting Tier-3 towns to capitalize on the growing rural market. They invested heavily in mark...
Question
Company X launched an online grocery delivery platform targeting Tier-3 towns to capitalize on the growing rural market. They invested heavily in marketing and offered introductory discounts during the first few months. However, the company discontinued the service within 4 months.
What is the most likely reason for the failure of this business?